by Lois Creamer | May 1, 2014 | Featured Blog, Sales & Marketing, Speaking
I get asked a lot about one sheets. Usually the question is “Aren’t they passé?” My reply is “You only need one if you want to work.” I’m very serious about one sheets and you should be too. They are still your primary marketing piece that can be used in a number of...
by Pam Ivey | Mar 31, 2014 | Educational, Featured Blog, Sales & Marketing
In order to gain your prospects’ and clients’ attention you have to appeal to their pleasure or their pain. Your future and current customers are looking for products and services that will enhance their lives personally, professionally, spiritually,...
by Lisa Manyon | Feb 17, 2014 | Educational, Featured Blog, Sales & Marketing
Are YOU sure your online marketing is as streamlined as it needs to be? Let me take that question a step further … have you considered marketing audits for all of your offerings and revenue streams? Do you have a system in place to monitor communications and make sure...
by Maisha Guy | Feb 7, 2014 | Featured Blog, Sales & Marketing
It’s no secret that I am passionate about our youth. I’m even more excited to see so many businesses impacting them in a positive light. If you’re not among the numbers flocking to tap into the buying power of this generation, you are missing out....
by Nancy Juetten | Jan 31, 2014 | Events, Featured Blog, PR/Media, Sales & Marketing
Most bio blunders can be healed fast. Here are quick tips to bring in the relief. 1) Don’t try to be all things to all people. For example, a financial planner who helps busy career professionals take care of their money so they can have more time to do what they love...
by Lisa Rothstein | Jan 13, 2014 | Educational, Featured Blog, Sales & Marketing
I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...
