by The WSA Team | Apr 11, 2012 | Sales & Marketing
By Karen Clark, Online Presence Speaker-Trainer Rohnert Park, California This article is not about food– it is about being “natural” in your social media efforts. Lately I have seen more and more businesses “gaming the system” to grow the number of followers and fans...
by The WSA Team | Feb 27, 2012 | Sales & Marketing
By The WSA Team We all know that marketing with video is THE hottest thing right now. In fact, it’s increasingly becoming a necessary piece of your marketing mix. But what do you do if you’re camera shy or worse, terrified of that little lens? What if you...
by The WSA Team | Feb 26, 2012 | Sales & Marketing
By Barbara Niven, Actress & Speaker Hollywood, CA USA Here are some facts and figures for why you need to start using video right now – before you fall any further behind. According to the Wharton School of Business, a well‐produced video (remember, bad video...
by Lisa Manyon | Feb 20, 2012 | Sales & Marketing
By Lisa Manyon, Marketing Consultant/Copywriting Strategist Lewiston, ID USA Although storytelling and transparency are huge components of copywriting trends, it’s not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate...
by The WSA Team | Feb 8, 2012 | Sales & Marketing
By Karen Clark, Online Presence Speaker-Trainer Rohnert Park, CA USA If you have a self-published book, or are thinking of writing or co-authoring one, establishing an online presence for yourself as an author is critical. I know it has helped me when marketing my two...
by Lisa Manyon | Jan 9, 2012 | Sales & Marketing, Speaking
By Lisa Manyon, Marketing Consultant/Copywriting Strategist Lewiston, ID Your bio is an important tool for your publicity efforts. In fact, it’s important to have several options available depending on your needs. If you’re being considered for a television host...
