By Sally Mabelle, Inspirational Speakers
Auckland, New Zealand
When I saw Kevin Roberts, Worldwide CEO of Saatchi and Saatchi speak at the NSAA (National Speakers’ Assoc. of Australia) last year, he said something that stuck: What our customers want more than anything else is a sense of intimacy, a personal connection with you and your product or service.
So how do you create intimacy and connection in your presentations? What can transform your presentation from an ordinary one to a WOW presentation?
One powerful tool is sharing authentic personal stories with the audience, which are relevant, connect you with them emotionally and convey your message with impact. Personal storytelling can build trust and connection, create a sense of shared values, and motivate and inspire your audiences.
I keep learning more and more tips, and here are six tips which I’ve found useful (www.sallymabelle.com/articles/storytelling).
What are your tips? Let’s commit to being great storytellers so we can make the most positive- powerful impact we can on our audiences.
Sally Mabelle, ‘Inspirational Speaker of the Year’ 2011 and President of the National Speakers’ Association of New Zealand empowers business leaders and speakers to find and express their ‘voice of leadership’. She leads courses in businesses, does private coaching, and teaches public speaking & presentation skills at The University of Auckland.
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