By Lisa Manyon, Copywriting Strategist
As a copywriter and marketing strategist who works with many women speakers (as well as speaking myself), I often share that I believe there are three core components needed to create a successful marketing plan to promote your speaking business. Generally you need to make sure your website is really working for you in order to move forward in your business, maximize your marketing efforts, book more speaking gigs and share your message in a BIG way.
I’ve found that to be truly successful in your business strategies you need you need these three foundational pieces:
1) Your Copywriting Action Plan determines what you need to write to promote your speaking business. (My free report helps you get clear on this).
2) Your Content Strategy Plan (this is the how you’ll strategically use your copy to reach your business goals, book more speaking gigs and create your Internet marketing editorial calendar and beyond).
3) Your Publicity Plan (or a press release strategy and this should be a regular part of your efforts not a fly-by-night — hit or miss attempt) to help you spread your word and get the recognition you deserve as a speaker.
BUT, before you’re ready to move beyond the big picture of your Copywriting Action Plan to create your Content Strategy Plan and ultimately your Publicity Plan, you’ll need to make sure your
website is REALLY working for you.
If your website isn’t building relationships, getting clients, helping you book more speaking gigs AND ultimately making money, there is really no point in having a website.
How is your website working for you? What’s the one thing you can do
today to improve that?