Daphne Bousquet, Certified Meeting Planner
Nothing is more powerful to grow your business than speaking in front of a group of your ideal clients. But how many times have you gotten to a speaking engagement, only to find out that your ideal clients are nowhere in sight?
It happens. You have put a lot of time into your preparation, brought order forms for your offering or planned for a great give away. All for naught. Without your ideal client there, you can kiss your conversion rates goodbye. Whether you were aiming to build your list or to actually sell your programs or services, chances of you doing so are now slim to none.
There is only one way to ensure that your audience is right for you each and every time. And that is to host your own workshops or seminars.
When you host your own workshop, you have control of your own marketing. That means that you can attract the kind of audience that resonates with your message. Those are the people who have a burning desire to hear what you are saying. They have the problem that your workshop offers the solution to.
Your audience actually comes to hear you. They want to know what you have to offer. At many of your speaking gigs, your audience is there for a different purpose. They may be there for the networking or to see their fellow group members. Sometimes they are there because they have to be. But when you host your own workshop, you are the star instead of the entertainment between the entrée and dessert.
When you speak in front of a room filled with people who are only there to see and hear you teach your topic, something magical happens. You convert your audience into raving fans. Your back-of-the-room sales soar, because you have the solution they are looking for.
Hosting your own workshop gives you the power back. The power to speak to your ideal audience, to make a difference in their lives and to grow your business at the same time.
Daphne Bousquet, CMP uses her 20+ years of event planning experience to create profitable event strategies and implementation for coaches, entrepreneurs and speakers. For strategies to fill your workshops and seminars without driving yourself crazy, pick up a copy of a free seminar marketing ebook at http://eventstrategysolutions.com